Promote your brand on Instagram

Social media marketing is getting to be one platform where entrepreneurs can use different platforms to promote their brand.

One of the sites that can be used for marketing is Instagram. The plattforms users are growing day by day making it one of the good platforms one can use to market their brand. Majority of the people on Instagram find the preferred products they want to buy advertised by different businesses on social media.

It is generated by optimization tools which shows a user relevant adverts about what they are searching for in the market. The critical question any business owner may ask is how one can promote their brand on different social media plattforms?

WAYS TO CREATE BRAND AWARENESS ON INSTAGRAM

1. Create a Business Account.

Since this is a business that we want to build its awareness in the market, it would be good to create a business account and not a personal account. Social marketing on Instagram primarily relies on the audience or Instagram followers. An Instagram business account allows a user to link their website which may drive more traffic to your company’s website. The bio allows for information that would assist in improving awareness of your brand. Consistency is also a vital factor to consider while promoting your brand on Instagram and it would increase the amount of followers.

2. Create Frequent and brand-related posts.

Posting frequently would keep your followers up to date with the different business activities. The posts should be relevant to the brand you are promoting. It is mainly because the Instagram followers are want to get relevant information from your page. Always be legit while doing promotion since wrong reports may lead to negative reviews. Choose the perfect choice of words that would ensure that the followers get the relevant information from the brand’s products. Ensure that the photos and posts that are posted on the page are professional and well edited to make them stand out. A business owner can offer promotions to the different buyers to assist in promoting the company. While publishing your posts, you can use geotagging to ensure that boost your brand awareness to those around the business.

3. Create A Large Follower Base.

To ensure brand promotion is sufficient a business needs a large followers base. The larger the follower base, the higher chances one has to get better brand awareness. One can use hashtags which increase the visibility of the users feeds hence more prominence. The hashtags should be relevant to the product and can be optimized to appear to the appropriate users. An entrepreneur can use an ambassador to promote the brand and meet more users who may follow the brand’s account.

4. Boost Engagement.

Being active and interacting with your followers would be a good promotion factor on the account. It would be good to close the communication gap to promote better service delivery to your clients and followers. You may engage your users by creating contests which may boost the brand awareness as you award your loyal customers.

5. Evaluate the Success of the Strategies.

After some time it would be good to measure how productive has been Instagram brand awareness process. The evaluation would enable you to know whether you are growing or not. From the analysis, you can create strategies on how to improve your Instagram to ensure that growth is continuous.

Directories

What are Directories?
One of the most popular functions of our file manager is the ability to create multiple directories for your page. These directories can be used to store your images, html files or anything else that you want to put in them. They are completely web accessible, and deletable. Directories are similar to the folders in Windows.

How do I change directories?
To change your current directory, login to file manager and look for a drop down list containing a list of all of your directories. Select the directory to go to, and click “Jump to directory”, you will then be taken to the right directory.

How do I create a directory?
To create a directory, login to the file manager and look for a drop down list with the name of the directory that you are in. Select the directory that you wish to create a directory in (for instance if you want the directory to be user/images, go to the main directory). Once you have gone to the directory you wish to create a subdirectory in, go to the next line where it says “Create a new folder in the current directory ” and type in the name of the directory you with to create then click “Create New”. The file manager program will then be reloaded and a message will appear telling you if the directory was made or not.

How do I delete a directory?
To delete a directory, login to the file manager and switch to the directory below the one you wish to delete (for example, to delete user/images/gifs go to user/images). Once you have selected your directory, look for text that says “Folders residing in the directory: The Directory Name”, then look at the following lines where each of your folders is listed with a radio next to them. Click the circle of the directory that you wish to delete and then click the “Delete Folder” button. You will then be taken to another page that will prompt you to confirm that you want to delete the directory. If you still wish to delete the directory, simply click “Delete this directory”, otherwise click your browsers back button and the directory will not be deleted.

Managing files

Viewing Files
One of our newest and most helpful features is the ability to view certain file types in each directory. By viewing only one or two file types, you can greatly reduce the load time of your file manager and you will also find that browsing through your files becomes much more simply. You can select the file types to browse when logging into your account or once you have logged in.

  1. Viewing by all types or not selecting any viewing preference to view will show every file of any type in the current directory.
  2. Viewing html files will show only files with the file name .htm, .html or .shtml.
  3. Viewing by images will display any file with a .gif, .jpg or .jpeg extension.
  4. Viewing by other will display any other allowed file types that are not html or image files.

To make new file type viewing preferences be reflecte reflectedin your file listing, click the “Refresh Current Directory” button.

How do I edit files?
If you already have made or uploaded a HTML file and now wish to edit it, you can do so by logging into the file manager program. Select your directory as explained above and find the section titled “Files residing in the directory”. Then select the file that you wish to edit, click the “Edit File” button. You will be taken to a page with a large text box with the contents of your file. Make any changes that you want to make here and then click the save button.

How do I delete files?
If you have uploaded any type of file or created a file online you are able to delete it using this function. You can do so by logging into the file manager program. Select your directory as explained above and find the section titled “Files residing in the directory”. Then click the box next to all the files that you wish to delete and click the “Delete Files” button. You will then be taken to a page where you must confirm that you wish to delete the files. If you wish to delete the files, simply click on “Delete these files”, if you do not wish to delete them, click your browsers back button and they will not be deleted. Once a file has been deleted, it cannot be brought back by the webmaster.

How do I rename files?
If you wish to change the file name of any of your files, log into the file manager program. Select your directory as explained above and find the section titled “Files residing in the directory”. Then click the box next to the file name you with to change and click the “Rename File” button. You will then be taken to a page that lists the file name along with a blank field for you to enter the new file name in. Enter the new file name and click “Rename these files” to rename the files, to cancel click your browser’s back button.

Create files

File Creation (EZ-Web, Templates, Plain HTML)
There are now three possible ways to create a new file: plain html, template or ez-web builder. Each of these features can be accessed by logging into your file manager program. Select the directory to place your file in and click the button titled “Create New File”. From there, you can select the method of file creation that you want most. Each method of file creation is explained below

How do I create a file using templates?
To create a plain html file where you can insert whatever code you would like, proceed to the Create File Page (as explained above). Once you reach that page, you will be shown several options including the option to use the ez-editor and/or make a page from html code by hand. You will also see a list of Templates along with a brief description of each template. These templates allow you to fill in a few fields and create a simple and standard web page. The fields for templates will vary but they normally will contain a few normal options like Bg Color which sets the back background color. Page name, which sets the name for the page. Text/ Link color which set the text and link colors for the entire page. Other options will vary but should be mostly self-explanatory and simple to use. When you are done filling out a template form, you will have the option to either save the template or preview it. Saving it makes the page a part of your web directory (with the file name chosen by you). You can later edit a template created file if you would like. Below is an example of a simple and generic template:

How do I create a file using the HTML editor?
To create a plain html file where you can insert whatever code you would like, proceed to the Create File Page (as explained above). Once you reach that page, you will be sent to a page with a large text box for you to enter your text or HTML code in. Once you are done making your file, type the file name that you wish to save the file as and click “Save Changes” to make the file which can later be edited, renamed and deleted.